VIDEO
Video is an unrivalled storytelling medium. 73% of consumers say they prefer watching a short video over reading articles, infographics, or PDFs — and it's easy to see why. It evokes emotions, communicates values, and engages audiences in ways no other format can. Done right, it’s inspiring, informative, entertaining, and educational — all at once.
As a full-service video production agency, we help you bring your vision to life. Our in-house team handles everything — from scriptwriting, storyboarding, and directing to editing and delivering a final cut designed to captivate your audience.
WHY CHOOSE VIDEO?
Video marketing is ideal for telling your brand story, connecting with your audience, encouraging engagement and shares, and explaining your product or service. Analysts agree that video is one of the most important and effective marketing tools today. It drives sales, improves audience understanding, generates leads, and continues to grow in popularity and effectiveness.
When combined with a smart social media or TV ad campaign tailored to your audience, video content can grow your reach, convert more leads, and even go viral. We work with you to create videos that actually sell, starting with a clear understanding of your goals, your audience, and your budget.
FEATURED PROJECTS
Take a look at some of the innovative digital solutions we have developed for healthcare organizations. Each project represents our commitment to delivering high-quality, impactful, and user-friendly experiences.
HOW IT WORKS
From start to finish, a video production project can often be completed in just a few weeks — although timescales will depend on the complexity of the project and practical factors like weather, location, and resource availability.
We always begin with your goal. A video should drive a result, so we start by understanding exactly what you want to achieve. Depending on your budget, this might involve a simple briefing chat or a full-day strategy workshop.
Next, we help you choose the right style and develop clear messaging. Our in-house writing team will support you with script development, and together we’ll build storyboards to shape the vision for your video.
When it’s time to film, we plan your shoot using the latest cinematic camera equipment and experienced TV professionals to deliver a stunning result. We bring over 25 years of experience on major TV events, and can source any additional kit or specialist talent needed — from autocues to camera cranes. We also have our own fully equipped video and photography studio here in Nottingham.
After filming, your footage is edited in our in-house suites, where we add graphics, animated elements, music, and voiceover as needed to complete your final cut.
We're Sky AdSmart partners, so we can help you get your video on TV and target it towards specific audiences.
TYPES OF VIDEO PRODUCTION
WE PROVIDE
BRAND VIDEOS
A brand video tells your story, showcasing your values, vision, and what makes you unique. To get the best results, it’s important to have a clear brand identity or guidelines in place. Brand videos can focus on a specific part of your journey or offer a big-picture overview, using a variety of styles and techniques depending on your goals and budget.
CORPORATE VIDEOS
A corporate video helps promote your business, grow your audience, and build stronger connections. It makes your organisation feel more human by showcasing your team’s personalities, mission, and values. Corporate videos can be customer-facing, internal (like onboarding), or for partners and investors. We handle everything from planning and scripting to filming, graphics, voiceovers, and final delivery.
PROMOTIONAL VIDEOS
Promotional videos help you shout about something special — a new product, an event, or a major sale. They’re fast, punchy, and designed to grab attention immediately. But making the video is only half the job. Successful promo videos rely on smart marketing: knowing your audience, where they are, and how to get your message in front of them.
SOCIAL MEDIA VIDEOS
Social media videos are designed to stop the scroll. They need to be short, punchy, and instantly grab attention. Whether you're promoting a product, sharing a story, or building brand awareness, great social videos hook viewers in the first second and deliver the message in 30 seconds or less — perfect for getting noticed and shared across busy newsfeeds.
EXPLAINER VIDEOS
Explainer videos break down your product or service in a way that’s easy to understand. Most people prefer watching a quick video over reading long instructions — and platforms like YouTube are now go-to sources for how-to content. Our team can turn complex ideas into clear, engaging videos using expert writing, design, and 3D visuals to tell your story effectively.
PROJECT TIMELINE
DISCOVERY
In an interactive workshop session, we understand your goals and audience, and what kind of video you need.
STORYBOARD
We create a script and storyboard that maps out the content of the video.
SHOOT DAYS
We shoot your video on location or in our studio.
EDITING
We edit the footage, add any subtitles or SFX, and prepare it for the platform(s) where it will appear.
OUR
CLIENTS
We have had the privilege of working with a diverse range of healthcare clients, each with their own unique challenges and goals. Our collaborative approach has enabled us to build lasting partnerships and deliver successful outcomes.
Carole Wirszyla,
NHS England
"We really appreciate all the work done by the Rusty Monkey team and are very pleased with the process and the products."
Phil Coleman, NACCC
"They really helped us to understand our story and how this feeds into our identity, but most importantly how to communicate this through the website and branding."
Tess Obiso,
Oco Foundation
"They are responsive, professional and most of all innovative! Our branding has won awards, and we cant recommend them more highly."
OUR
TEAM
Meet the passionate individuals behind Healthcare Creative. Our team brings together a wealth of experience in web development, design, and digital marketing, all dedicated to driving innovation in healthcare communication.
GET IN TOUCH
Ready to take your communication to the next level? Reach out to us today to discuss your digital needs and discover how we can help you achieve your goals.
CONNECT WITH US
FAQs
HOW MUCH DOES VIDEO PRODUCTION COST?
It really depends on your goals and budget. We’ve delivered projects ranging from £2k to £150k, depending on factors like crew size, pre-production needs, editing, graphics, and more. Whatever your budget, we’ll work with you to create a video that makes an impact and delivers real value for your business.
CAN YOU DO DRONE FOOTAGE?
Yes, we can. We have a qualified and fully insured drone pilot. There are some restrictions on where drones can be flown, but we’ll discuss your project and advise on the best options for capturing stunning aerial footage.
CAN YOU ADD VISUAL EFFECTS TO MY VIDEO?
Yes. Our in-house team uses Adobe After Effects to add visual effects, static and moving graphics, and on-screen text to your videos. We can also create subtitles, making your content more accessible and ready for social media and other platforms.
CAN I MAKE A VIDEO MYSELF?
Absolutely. If you want to create your own videos, we can offer expert advice on the right gear to buy and provide training on how to use it — helping you produce high-quality content yourself with confidence.