BRANDING
Strip away cold institutional aesthetics in favour of clarity and connection.
A brand that looks clinical and distant puts people off. Leave it too muddled and it undermines trust. We help health organisations ensure their identities are approachable and credible so patients and professionals feel confident in engaging with you.
We use strategy workshops and visual design to define who you are and how you want to be seen whether you're refreshing your identity or launching something new.
WHY BRANDING MATTERS
Great health branding replaces cold, institutional aesthetics with clarity and human connection to make managing health feel supportive instead of overwhelming.
Great branding gives you:
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A consistent and memorable identity
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Clearer messaging and better positioning
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Greater trust among the people you serve
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A foundation to make campaigns easier to produce
We’ll help you create a visual identity that tells your story with confidence and clarity to build a real connection with your audience.
FEATURED PROJECTS
Take a look at some of the brand work we have done for healthcare organisations. Each project represents our commitment to delivering high quality, impactful, and user-friendly experiences.
HOW IT WORKS
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Discovery Workshops: Exploring your goals and your audience allows us to understand what makes your organisation different.
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Brand strategy: We define your brand's personality, purpose and positioning.
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Creative development: Moodboards and visual ideas shape and refine your identity.
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Design delivery: You receive a tailored branding pack with everything you need to bring the brand to life
Every project is collaborative and designed around your goals and budget. You review and approve at each stage, with clear sign-off points for stakeholder feedback.
OUR BRANDING OPTIONS
FULL BRAND STRATEGY
This is for organisations rebranding or building a complete brand from the ground up.
The process includes:
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Five strategy workshops
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Audience and stakeholder research
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Visual moodboards
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Comprehensive brand guidelines
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A complete logo and asset pack
We explore every angle of your organisation to deliver a clear, scalable brand you can roll out across all your platforms.
FOUNDATION BRAND PROJECT
Our foundation brand project is for organisations ready to establish a clear identity and build from a solid base.
The process includes:
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Two discovery workshops
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Development of your visual language and communication style
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A brand pack and guidelines book with logos, fonts and assets
A consistent, confident starting point, designed for future growth.
MINI BRAND PROJECT
A practical option for new services, products and projects, or a refresh on a smaller budget.
The process includes:
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A discovery workshop
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A brand style sheet with logo, colours and typography
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One mock-up asset, such as a homepage design
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A logo pack for basic rollout
This practical and affordable option begins your branding journey with confidence.
We design and build those too, so your brand works everywhere people meet it. Tell us who you need to reach and we'll show you how to make it clear.
Need the website, animation or app to go with it?
MAXI BRAND PROJECT TIMELINE
Brand
Identity
Workshop 1
Goal Setting
and Strategy
Workshop 5
Brand Development
Stage 9
Audience and
communication
Workshop 2
Design Brief
Stage 6
Brand Guidelines
Stage 10
Customer Journey
Mapping
Workshop 3
Stylescape
Stage 7
Brand Pack
Stage 11
Customer Journey
Analysis
Workshop 4
Presentation
and Critique
Stage 8
Handover and
Sign off
Stage 12
OUR
CLIENTS
We have had the privilege of working with a diverse range of healthcare clients, each with their own unique challenges and goals. Our collaborative approach has enabled us to build lasting partnerships and deliver successful outcomes.
Carole Wirszyla,
NHS England
"We really appreciate all the work done by the Rusty Monkey team and are very pleased with the process and the products."
Phil Coleman, NACCC
"They really helped us to understand our story and how this feeds into our identity, but most importantly how to communicate this through the website and branding."
Tess Obiso,
Oco Foundation
"They are responsive, professional and most of all innovative! Our branding has won awards, and we cant recommend them more highly."
OUR
TEAM
Meet the passionate individuals behind Healthcare Creative. Our team brings together a wealth of experience in web development, design, and digital marketing, all dedicated to driving innovation in healthcare communication.
GET IN TOUCH
Ready to take your communication to the next level? Reach out to us today to discuss your digital needs and discover how we can help you achieve your goals.
CONNECT WITH US
FAQ
WHAT IS BRANDING?
Branding is all about crafting a unique identity for your organisation, one that people instantly recognise and remember. It brings together visual elements like logos, colour schemes, and typography, along with your messaging, products, and core values to create a cohesive and consistent brand experience
WHAT'S THE DIFFERENCE BETWEEN A LOGO AND A BRAND?
A logo is just one small piece of the puzzle. It’s a symbol that represents your brand, but it’s not the brand itself. Great logo design matters, but branding is much bigger than that. It’s about how you communicate, visually and verbally. It’s about shaping how people perceive you, trust you, and stay loyal to you. A logo can’t do all that on its own, but a strong, well-built brand absolutely can.
HOW MUCH DOES BRANDING COST?
It really depends on your budget and goals. Fill out the form above, and we’ll arrange a chat to explore the best approach for you. Our branding services are modular and flexible, allowing us to create a tailored solution that fits your needs and resources.
We believe branding is one of the most valuable investments your organisation can make. That’s why we encourage thoughtful planning when it comes to your marketing budget, so you can get the most impact and long-term value from your brand.
WHAT IS A STYLESCAPE?
A stylescape is a powerful visual tool that helps us align on the creative direction for your brand. It’s more than just a moodboard: a curated visual story that captures the essence of your brand through selected imagery, typography, and colour palettes. It allows us to explore different directions and have meaningful conversations about how your brand should look and feel.