BRANDING
Your brand is more than just a logo, it’s your reputation, your message, and how people feel when they interact with your business. Strong branding helps you stand out, connect with your audience, and build long-term loyalty.
We help businesses create meaningful brand identities that reflect their values and purpose. From strategy workshops to visual design, we work with you to define who you are and how you want to be seen.
WHY CHOOSE BRANDING
Great branding gives you:
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A consistent, memorable identity
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A stronger connection with your target audience
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Clearer messaging and positioning
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Increased trust and recognition
Branding is not just about looking good, it’s about communicating your “why” message. We follow a proven approach inspired by the Golden Circle model: people don’t just buy what you do, they buy why you do it.
We’ll help you define your purpose, align your brand with your values, and create a visual identity that tells your story with clarity and confidence.
FEATURED PROJECTS
Take a look at some of the brand work we have done for healthcare organisations. Each project represents our commitment to delivering high-quality, impactful, and user-friendly experiences.
HOW OUR BRANDING
PROCESS WORKS
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Workshops & Discovery – We begin with sessions to explore your business, goals and audience.
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Brand Strategy – We define your brand’s personality, purpose and positioning.
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Creative Development – We create moodboards, visual ideas, and refine your brand identity.
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Design Delivery – You receive a tailored brand pack with everything you need to bring your brand to life.
All branding projects are fully collaborative and designed around your goals and budget.
TYPES OF BRANDING SERVICES
WE PROVIDE
FULL BRAND STRATEGY
Ideal for organisations looking to rebrand or build a complete brand from the ground up.
This process includes:
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A series of five strategy workshops
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Audience and stakeholder research
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Visual moodboards (stylescapes)
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A comprehensive brand guidelines document
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A complete logo and asset pack
We explore every angle of your organisation, then deliver a clear, scalable brand you can roll out across all platforms.
MINI BRAND PROJECT
Perfect if you're starting from scratch or need a brand refresh on a smaller budget.
This process includes:
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A discovery workshop
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A brand style sheet with logo, colours and typography
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One mock-up asset (e.g. homepage design)
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A logo pack for basic rollout
It’s a practical and affordable way to begin your branding journey with confidence.
FOUNDATION BRAND PROJECT
This option is for businesses ready to establish a clear identity and build from a solid base.
This process includes:
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Two brand workshops to define your purpose, values and tone
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Development of a visual language and communication style
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A brand pack and guideline book with logos, fonts and assets
A strong starting point for future growth, with everything you need to launch a consistent and confident brand.
MAXI BRAND PROJECT TIMELINE
Brand
Identity
Workshop 1
Goal Setting
and Strategy
Workshop 5
Brand Development
Stage 9
Audience and
communication
Workshop 2
Design Brief
Stage 6
Brand Guidelines
Stage 10
Customer Journey
Mapping
Workshop 3
Stylescape
Stage 7
Brand Pack
Stage 11
Customer Journey
Analysis
Workshop 4
Presentation
and Critique
Stage 8
Handover and
Sign off
Stage 12
OUR
CLIENTS
We have had the privilege of working with a diverse range of healthcare clients, each with their own unique challenges and goals. Our collaborative approach has enabled us to build lasting partnerships and deliver successful outcomes.
Carole Wirszyla,
NHS England
"We really appreciate all the work done by the Rusty Monkey team and are very pleased with the process and the products."
Phil Coleman, NACCC
"They really helped us to understand our story and how this feeds into our identity, but most importantly how to communicate this through the website and branding."
Tess Obiso,
Oco Foundation
"They are responsive, professional and most of all innovative! Our branding has won awards, and we cant recommend them more highly."
OUR
TEAM
Meet the passionate individuals behind Healthcare Creative. Our team brings together a wealth of experience in web development, design, and digital marketing, all dedicated to driving innovation in healthcare communication.
GET IN TOUCH
Ready to take your communication to the next level? Reach out to us today to discuss your digital needs and discover how we can help you achieve your goals.
CONNECT WITH US
FAQ
WHAT IS BRANDING?
Branding is all about crafting a unique identity for your organisation, one that people instantly recognise and remember. It brings together visual elements like logos, colour schemes, and typography, along with your messaging, products, and core values to create a cohesive and consistent brand experience
WHAT'S THE DIFFERENCE BETWEEN A LOGO AND A BRAND?
A logo is just one small piece of the puzzle. It’s a symbol that represents your brand, but it’s not the brand itself. Great logo design matters, but branding is much bigger than that. It’s about how you communicate, visually and verbally. It’s about shaping how people perceive you, trust you, and stay loyal to you. A logo can’t do all that on its own, but a strong, well-built brand absolutely can.
HOW MUCH DOES BRANDING COST?
It really depends on your budget and goals. Fill out the form above, and we’ll arrange a chat to explore the best approach for you. Our branding services are modular and flexible, allowing us to create a tailored solution that fits your needs and resources.
We believe branding is one of the most valuable investments your organisation can make. That’s why we encourage thoughtful planning when it comes to your marketing budget, so you can get the most impact and long-term value from your brand.
WHAT IS A STYLESCAPE?
A stylescape is a powerful visual tool that helps us align on the creative direction for your brand. It’s more than just a moodboard: a curated visual story that captures the essence of your brand through selected imagery, typography, and colour palettes. It allows us to explore different directions and have meaningful conversations about how your brand should look and feel.