Healthcare Animation Studio | NHS & Charity Animations

Q: Is animation good for social media?

Yes. With so many videos competing for attention, static images or simple text posts no longer stand out. Short-form animation is a strong way to capture attention on fast moving platforms.

Q: How long should a brand video be?

Brand and corporate videos typically fall between 60 and 120 seconds. Shorter often works better, but relevance matters most: if the video is compelling, viewers will stay no matter the length.

Q: What type of animation do I need?

Motion graphics suit projects with limited time or budget, little narrative, or complex ideas to explain simply. 3D animation suits detailed or long term assets, multiple viewing angles and more complex projects. 2D animation suits a distinct, story driven look, short engaging content, and projects where character and emotion matter most.

HEALTHCARE ANIMATION

Make your information fun and accessible.

Public health information should work for the people that need it. Animation takes dense, technical information and makes it approachable. It gives it a clear shape so patients and professionals can take it in, remember it and, most importantly, act on it.

Our bespoke animations transform complex information into clear messages. Every animation we deliver is designed to WCAG 2.2 AA accessibility standards so they work for every person you’re trying to reach.

WHY ANIMATION

Health messages are rarely simple but animations can help them reach those who need them most. It’s great for:

Explaining complicated ideas like patient pathways and health policy findings
Showing how devices, products or technologies work
Helping people remember what they’ve learned
Reaching diverse audiences of different needs and different levels of health literacy
Turning research and evidence into something people will engage with

FEATURED PROJECTS

Take a look at some of the innovative digital solutions we have developed for healthcare organisations. Each project represents our commitment to delivering high quality, impactful, and user-friendly experiences.

HOW IT WORKS

Our animation team starts by understanding where the animation will be used and what you need people to understand from it. Once we’ve agreed the direction and style, we:

Develop the script and concept
Create a storyboard for review
Design the visuals and story frames
Deliver a 6-second sample
Animate the full video and refine it with your feedback
Provide the final cut, ready for use across your channels

You approve and review every stage with clear sign off points for clinical and stake-holder feedback. Whether you need a short clip or a longer explainer video, we’ll lead you through each step.

TYPES OF ANIMATION
WE PROVIDE

CAMPAIGN & SOCIAL MEDIA ANIMATION

Short, eye-catching animations for public health campaigns, awareness days and launches, optimised for Instagram, LinkedIn, TikTok and more.

PATIENT & PUBLIC INFORMATION

Designed with accessibility and plain language at the centre, these animations help people understand their care and make informed decisions.

PRODUCT & MEDICAL ANIMATION

Animated product videos and medical 3D renders that show how a device, treatment or technology works. Clinicians, buyers and investors get an up close picture of how it works.

EXPLAINER

ANIMATION

Clear, engaging animations that explain a condition, treatment, service or process. From simple line art to detailed 3D visuals, we turn complex health information into something people can follow.

RESEARCH & POLICY ANIMATION

Turn reports, findings and policy recommendations into something your audience will watch, share and remember with these short animations.

CHARACTER ANIMATION

Add warmth and personality to sensitive or complicated topics with custom characters. We create everything from 2D vector characters to stylised 3D figures that are designed to represent the diverse communities your organisation serves.

HOW-TO ANIMATION

Step-by-step animated guides are easier to follow than written instructions. They’re great for training, patient self-management, customer support and product use.

CORPORATE & STAKEHOLDER ANIMATION

Professional animations that communicate your organisation's values, research or impact to funders, partners and internal teams.

We design and build those too, so everything works together. Tell us what you need people to understand and we'll show you how to make it clear.

Need the website or app to go with it?

PROJECT TIMELINE

Design brief

Step 1

Asset creation

Step 5

Style & sound

Step 2

6 second sample

Step 6

Script

Step 3

First cut

Step 7

Storyboard

Step 4

Final cut

Step 8

OUR
CLIENTS

We have had the privilege of working with a diverse range of healthcare clients, each with their own unique challenges and goals. Our collaborative approach has enabled us to build lasting partnerships and deliver successful outcomes.

Carole Wirszyla,

NHS England

"We really appreciate all the work done by the Rusty Monkey team and are very pleased with the process and the products."

Phil Coleman, NACCC

"They really helped us to understand our story and how this feeds into our identity, but most importantly how to communicate this through the website and branding."

Tess Obiso,

Oco Foundation

"They are responsive, professional and most of all innovative! Our branding has won awards, and we cant recommend them more highly."

OUR
TEAM

Meet the passionate individuals behind Healthcare Creative. Our team brings together a wealth of experience in web development, design, and digital marketing, all dedicated to driving innovation in healthcare communication.

GET IN TOUCH

Ready to take your communication to the next level? Reach out to us today to discuss your digital needs and discover how we can help you achieve your goals.

CONTACT

CONNECT WITH US

FAQ

HOW MUCH DOES ANIMATION COST?

The cost largely depends on the style and duration of the animation you're looking for. A hand drawn, frame-by-frame 2D animation will generally be much more expensive than a short motion graphics piece.

As a general guideline, explainer videos, how-to animations, and social media content tend to be more budget friendly compared to character animations or more complex 3D and 2D styles.

WHAT IS AN EXPLAINER VIDEO?

Explainer videos are marketing tools designed to clearly present your company’s product or service. They’re an engaging way to break down complex topics using visuals and storytelling. These videos are commonly featured on landing pages, homepage banners, or key product pages to grab attention and drive understanding.

IS ANIMATION GOOD FOR SOCIAL MEDIA?

Yes, it is! With so many videos competing for attention, standing out is more challenging than ever. Static images or simple text posts just don't cut it anymore.

HOW LONG SHOULD A BRAND VIDEO BE?

Brand and corporate videos typically fall between 60 to 120 seconds.

While shorter often works better, it’s not a hard rule. What really matters is relevance. If your video is compelling, inspiring, or thought provoking, viewers will stick around - no matter the length.

That said, short and relevant? That’s a winning combo.

WHAT TYPE OF ANIMATION DO I NEED?

Motion Graphics turn static designs into simple animations using shapes, text, and illustrations. Ideal for explainer videos, commercials, and news segments.

Choose Motion Graphics if:

You're short on time or budget
There's little narrative
You need to explain complex ideas simply

3D Animation (CGI) is great for lifelike visuals, often used in films, games, and product showcases, especially before products are built.

Choose 3D if:

You need detailed or long term assets
You want multiple viewing angles
Your project is more complex

2D Animation is hand-drawn and time consuming, but offers a unique, emotional, and nostalgic feel.

Choose 2D if:

You want a distinct, story driven look
You're creating short, engaging content
Character and emotion matter most